Digital Marketing

Associate of Applied Science Degree
10-104-8

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services. 

Throughout this program, you will gain digital marketing skills including:

  • Mobile Marketing Strategies
  • Social Media Campaigns
  • Audio/Video Recording and Editing
  • Digital Design Concepts
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Responsive Web Design
  • Basic Coding for Marketers
  • Policies, Laws, and Ethics
  • Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

Program Outcomes

  1. Develop digital marketing strategies to anticipate and satisfy market needs
  2. Create digital marketing content for products, services, images, and ideas
  3. Integrate tools and technology for digital marketing initiative
  4. Analyze the effectiveness of marketing outcomes

Graduates Have Found Employment As

  1. Marketing Assistant

  2. Marketing Specialist

  3. Sales/Marketing Representative

  4. Account Manager

  5. Social Media Specialist

  6. Email Marketing Processor

Plan of Study Grid
Semester 1Credits
102-148 Introduction to Business and Management 3
103-132 Intro to Adobe Illustrator 1
103-133 Intro to Photoshop - Designing and Editing 1
103-138 Word Documents 2
104-102 Marketing Principles 3
152-195 Markup Basics 1 1
152-197 Design Basics 1 1
152-215 Content Management Systems 1 1
203-130 Intro to Video - Capture and Edit 1
203-131 Intro to Digital Photography & Color 1
 Credits15
Semester 2
103-107 Intermediate Excel 2
103-134 Intro to InDesign & Layout 1
104-124 Advertising and Branding 3
104-150 Integrated Marketing Communications 3
104-151 Intro to e-Commerce 1
201-114 Typography 1
801-136 English Composition 1 3
804-134
Mathematical Reasoning
or Intermediate Algebra with Applications
3
 Credits17
Semester 3
101-111 Accounting I 4
104-104 Selling Principles 3
104-152 Marketing Research 2
104-156 Social Media Marketing 2
152-218 Search Engine Optimization 1 1
201-121 Intro to Graphic Design 2
801-198 Speech 3
 Credits17
Semester 4
102-155 Introduction to Project Management 3
104-137 Digital Marketing Internship 1
104-153 Marketing Plan Development 2
104-155 Marketing Analytics 2
201-122 Advanced Graphic Design 2
809-198 Introduction to Psychology 3
809-143
Microeconomics
or Intro to American Government
3
 Credits16
 Total Credits65

General Education Courses Within Program

801-195Written Communication3
801-198Speech3
804-134Mathematical Reasoning3
or 804-118 Intermediate Algebra with Applications
809-143Microeconomics3
809-198Introduction to Psychology3