Digital Marketing

Associate Degree
10-104-8

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services. 

Throughout this program, you will gain digital marketing skills including:

  • Mobile Marketing Strategies
  • Social Media Campaigns
  • Audio/Video Recording and Editing
  • Digital Design Concepts
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Responsive Web Design
  • Basic Coding for Marketers
  • Policies, Laws, and Ethics
  • Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
  1. Develop digital marketing strategies to anticipate and satisfy market needs
  2. Create digital marketing content for products, services, images, and ideas
  3. Integrate tools and technology for digital marketing initiative
  4. Analyze the effectiveness of marketing outcomes
Plan of Study Grid
Semester 1Credits
102-148 Introduction to Business and Management 3
104-102 Marketing Principles 3
104-100 Social Media Marketing 1 1
801-195 Written Communication 3
103-129 Intro to MS Publisher & Desktop Publishing 1
103-131 Intro to Digital Photography & Color 1
103-132 Intro to Adobe Illustrator & Typography 1
103-133 Intro to Photoshop - Designing and Editing 1
103-138 Word Documents 2
 Credits16
Semester 2
101-111 Accounting I 4
104-101 Social Media Marketing 2 1
104-124 Advertising and Branding 3
804-134
Mathematical Reasoning
or Intermediate Algebra with Applications
3
103-107 Intermediate Excel 2
103-134 Intro to InDesign & Layout 1
201-100 Graphic Design 1 1
201-101 Graphic Design 2 1
201-102 Graphic Design 3 1
 Credits17
Semester 3
104-104 Selling Principles 3
104-112 Social Media Marketing 3 1
104-114 Integrated Marketing Communications 1 1
104-116 Integrated Marketing Communication 3 1
104-120 Introduction to e-commerce 1 1
104-121 Introduction to e-commerce 2 1
104-122 Introduction to E-Commerce 3 1
801-198 Speech 3
104-115 Integrated Marketing Communication 2 1
103-135 1
103-136 1
103-137 1
 Credits16
Semester 4
102-155 Introduction to Project Management 3
104-123 Marketing Research 3
104-127 Marketing Plan Development 1 1
104-128 Marketing Plan Development 2 1
104-129 Marketing Plan Development 3 1
104-137 Digital Marketing Internship 1
809-198 Introduction to Psychology 3
809-143 Microeconomics 3
 Credits16
 Total Credits65

General Education Courses Within Program

801-195Written Communication3
801-198Speech3
804-134Mathematical Reasoning3
or 804-118 Intermediate Algebra with Applications
809-143Microeconomics3
809-198Introduction to Psychology3