Associate of Applied Science Degree
10-104-8
The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.
Throughout this program, you will gain digital marketing skills including:
- Mobile Marketing Strategies
- Social Media Campaigns
- Audio/Video Recording and Editing
- Digital Design Concepts
- Search Engine Optimization (SEO)
- Google Analytics
- Responsive Web Design
- Basic Coding for Marketers
- Policies, Laws, and Ethics
- Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
Program Outcomes
Upon successful completion of this program, students will be able to:
- Develop digital marketing strategies to anticipate and satisfy market needs
- Create digital marketing content for products, services, images, and ideas
- Integrate tools and technology for digital marketing initiative
- Analyze the effectiveness of marketing outcomes
Graduates Have Found Employment As
Graduates have found employment as:
- Marketing Assistant
- Marketing Specialist
- Sales/Marketing Representative
- Account Manager
- Social Media Specialist
- Email Marketing Processor
| Semester 1 | Credits | |
|---|---|---|
| 102-148 | Introduction to Business and Management | 3 |
| 103-132 | Intro to Adobe Illustrator | 1 |
| 103-133 | Intro to Photoshop - Designing and Editing | 1 |
| 103-138 | Word Documents | 2 |
| 104-102 | Marketing Principles | 3 |
| 152-195 | Markup Basics 1 | 1 |
| 152-197 | Design Basics for Front-end Development 1 | 1 |
| 152-215 | Content Management Systems 1 | 1 |
| 203-130 | Intro to Video - Capture and Edit | 1 |
| 203-131 | Intro to Digital Photography & Color | 1 |
| Credits | 15 | |
| Semester 2 | ||
| 103-107 | Intermediate Excel | 2 |
| 103-134 | Intro to InDesign & Layout | 1 |
| 104-124 | Advertising and Branding | 3 |
| 104-150 | Integrated Marketing Communications | 3 |
| 104-151 | Intro to e-Commerce | 1 |
| 201-114 | Typography | 1 |
| 801-136 | English Composition 1 | 3 |
| 804-134 or 804-118 | Mathematical Reasoning or Intermediate Algebra with Applications | 3-4 |
| Credits | 17-18 | |
| Semester 3 | ||
| 101-111 | Accounting I | 4 |
| 104-104 | Selling Principles | 3 |
| 104-152 | Marketing Research | 2 |
| 104-156 | Social Media Marketing | 2 |
| 152-218 | Search Engine Optimization | 1 |
| 201-121 | Intro to Graphic Design | 2 |
| 801-198 | Speech | 3 |
| Credits | 17 | |
| Semester 4 | ||
| 102-155 | Introduction to Project Management | 3 |
| 104-137 or 104-162 | Digital Marketing Internship or Marketing Portfolio | 1 |
| 104-153 | Marketing Plan Development | 2 |
| 104-155 | Marketing Analytics | 2 |
| 201-122 | Advanced Graphic Design | 2 |
| 809-198 | Introduction to Psychology | 3 |
| 809-143 or 809-122 | Microeconomics or Intro to American Government | 3 |
| Credits | 16 | |
| Total Credits | 65-66 | |
General Education Courses Within Program
| Code | Title | Credits |
|---|---|---|
| 801-136 | English Composition 1 | 3 |
| 801-198 | Speech | 3 |
| 804-134 | Mathematical Reasoning | 3-4 |
| or 804-118 | Intermediate Algebra with Applications | |
| 809-143 | Microeconomics | 3 |
| or 809-122 | Intro to American Government | |
| 809-198 | Introduction to Psychology | 3 |