Marketing (104)

Information provided includes course descriptions by subject only.
For complete 2020-2021 programs/academic plans, please refer to Academic Programs.

104-100 Social Media Marketing 1

Social Media Marketing 1 introduces the learner to social media communications technologies, and their impact on marketing strategy, marketing communications, and marketing research.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-102)

104-101 Social Media Marketing 2

In Social Media Marketing 2, learners apply the various social media tools to the marketing mix strategies and practices using social media tools in addition to investigating common practices of search engine optimization.

Aid Code: 10 - Associate Degree.
Credits: 1
Pre-requisites: (104-100)

104-102 Marketing Principles

This course introduces core marketing concepts and terminology for Marketing and non-Marketing students. In addition to developing the rationale for a marketing approach to strategic planning, specific topics include target market selection and issues related to product, price, distribution, and promotion decisions.

Aid Code: 10 - Associate Degree.
Credits: 3

104-104 Selling Principles

Learners will discover the personal and occupational applications of selling (defined as "an interpersonal persuasive process designed to influence some person's decision"). Selling is investigated from the following viewpoints: personal, industrial, wholesale, retail, door-to-door, and service. Students also learn and practice the professional principles involved in relationship selling.

Aid Code: 10 - Associate Degree.
Credits: 3

104-108 Website Administration for Marketers

This is course is designed for the non-technical person who wishes to understand and implement good website design concepts, security of the website, search engine optimization, and the day-to-day administration of a company’s website and social media sites. Technology will be reviewed in layman’s terms to prepare the student for working in today’s marketing environments.

Aid Code: 10 - Associate Degree.
Credits: 2
Pre-requisites: 104-102

104-109 Social Media Marketing

This course provides an overview in effective use of social media tools to conduct marketing activities for target markets. Students will learn how to integrate social media tools into the marketing plan and will learn how to write effectively when using specific social media tools such as Facebook, Twitter, or blogging from company websites.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: (104-102) and (104-117) and (801-195 or 801-136)

104-112 Social Media Marketing 3

In Social Media Marketing 3, learners assess social media marketing goal achievement, and demonstrate skills in effective writing in the social media environment using specific social media tools such as Facebook, Twitter, or blogging from company websites. Emphasis is placed on effective content writing and marketing along with optimal SEO (Search Engine Optimization).

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-101)

104-113 Marketing Career Strategies

Traditional and alternative career search techniques are explained in this course. Emphasis is placed on both standard job application procedures and alternative techniques most often recommended by employers, recruiters, and other employment/personnel specialists. Students will complete a portfolio project that can be used to assist them with career search strategies and interviewing. Students should enroll in this course in their final semester of the Marketing Program.

Aid Code: 10 - Associate Degree.
Credits: 2
Pre-requisites: (102-156) and (104-109) and (104-117) and (104-144) and (104-160)
Co-requisites: (104-118) and (104-146)

104-114 Integrated Marketing Communications 1

Integrated Marketing Communications 1, integrates the marketing mix and the promotion plan, targets markets for promotion, and develops situational analysis for a consumer good product. This course provides a broad overview of the entire spectrum of paid and non-paid activities designed to encourage the purchase of products and services.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-124) and (104-112)

104-115 Integrated Marketing Communication 2

In Integrated Marketing Communications 2, the learner selects and applies creative approaches that support promotional strategies and position in the marketplace. The learner also integrates sales promotion and personal selling in the promotion plan.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-114)

104-116 Integrated Marketing Communication 3

In Integrated Marketing Communications 3, the learner assesses publicity as an element of the promotion plan and integrates advertising and point-of-purchase into the plan. In this course, the learner develops an integrated marketing communications program and explore digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-115)

104-117 Integrated Marketing Communications

This course provides a broad overview of the entire spectrum of paid and non-paid activities designed to encourage the purchase of products and services, including, but not exclusive to, advertising, display, publicity/news releases, public relations, packaging, special events and sales promotion.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: (104-102) and (801-195 or 801-136)
Co-requisites: (801-196)

104-118 Marketing Design Concepts

This course examines the aesthetic, symbolic, and technical qualities of color that challenge the designer. Students will refine their use of the design principles using layout and composition techniques to solve design problems relevant to desktop publishing, web design, and/or any form of marketing communication. Applications to effective web marketing will be explored.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: 104-144

104-120 Introduction to e-commerce 1

Introduction to E-Commerce 1 provides an overview of electronic commerce. Business models underlying electronic commerce applications are studied from both an operational and strategic perspective. The learner is introduced to World Wide Web jargon and applications used in e-commerce. The role of marketing personnel in e-Commerce is explored.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-102) and (104-124) and (104-112) and (104-116)

104-121 Introduction to e-commerce 2

In the Introduction to E-Commerce 2 course, the learner reviews and analyzes e-commerce applications in a marketing plan, including the proper applications of social media marketing. Technology trends including electronic payment and related issues of authentication, security, privacy, intellectual property rights, and tax implications are explored.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-120)

104-122 Introduction to E-Commerce 3

In Introduction to E-Commerce 3, the learner applies e-commerce concepts in determining its effect on the strategic plan and financial outcomes of business.

Aid Code: 10 - Associate Degree.
Credits: 1
Pre-requisites: (101-111)
Co-requisites: (104-121)

104-123 Marketing Research

The Marketing Research course introduces students to the marketing research process and the various methods of collecting primary and secondary data. Learners will analyze marketing research case studies and will be introduced to guidelines for the ethical treatment of participants, sponsors, and researchers and will be introduced to qualitative and quantitative marketing data. Learners will review qualitative and quantitative research methods, practice data collection methods and techniques, and design research instruments including surveys, interviews, and focus groups. Learners will practice determining appropriate sampling and sample size for research projects and will designs a market research proposal, determines sample size, designs research tools & pilot tests research tools. Upon instructor approval, the learner prepares, and analyzes the collected data using software, prepares a written research report and presents findings to the class.

Aid Code: 10 - Associate Degree.
Credits: 3
Co-requisites: (104-116) and (104-122)

104-124 Advertising and Branding

In Advertising and Branding, learners are introduced to the evolution of advertising and branding and the importance of understanding the target audience. Learners explore the functions and costs of advertising. The learning and process focuses on integrating advertising into an overall marketing strategy. This course introduces the learner to the real world of advertising and its diversity, its processes and principles, its people and the professional experiences and ways thinking. Learners practice planning and creating advertisements that support product brands using a variety of communication channels and practice creating advertising campaign budgets. In addition, learners will practice copywriting skills to garner call-to-action of the targeted market. learners plan and create complex advertising campaigns for brands they create and market.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: (104-102)
Co-requisites: (201-100) and (201-101) and (201-102)

104-127 Marketing Plan Development 1

In Marketing Plan Development 1, learners evaluate sample-marketing plans and will create an outline for their marketing plan using current marketing communication tools in conjunction with a real business to research, design, create and implement a marketing plan.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-122) and (104-116) and (104-123)

104-128 Marketing Plan Development 2

In Marketing Plan Development 2, learners continue working on their marketing plans with emphasis on the development, organization, implementation and control of the marketing plan.

Aid Code: 10 - Associate Degree.
Credits: 1
Pre-requisites: (104-127)

104-129 Marketing Plan Development 3

In Marketing Plan Development 3, learners finalize their comprehensive marketing plans and prepare a final professional presentation to students and local employers.

Aid Code: 10 - Associate Degree.
Credits: 1
Pre-requisites: 104-128

104-130 Fundamentals of Customer Service

This course is designed for learners who desire training in the fundamentals of customer service as they relate to business. It introduces core customer service concepts and an overview of the essential skills needed to succeed in any organization. In addition to dealing with internal and external audiences, specific topics include: listening techniques, verbal and nonverbal communication, dealing with various customer types, use of technology, handling a variety of complex customer situations, as well as an overview of careers within the customer service industry.

Aid Code: 10 - Associate Degree.
Credits: 3

104-131 Relationship Management Customer Service

Effectively managing relationships with customers is critical to any successful customer service operation. Learners will explore strategies to identify customer needs, communicate effectively, and demonstrate professional work attitudes and ethics. Hands-on activities will help develop interpersonal and intrapersonal skills and an appreciation for various cultures and customers.

Aid Code: 10 - Associate Degree.
Credits: 3

104-132 Time Management and Problem Solving

Learn techniques for prioritizing work, handling multiple tasks, and managing change. This course is designed for anyone interested in improving their customer service skills. Participants will also learn how to resolve conflict and improve working relationships with customers and peers.

Aid Code: 10 - Associate Degree.
Credits: 3

104-133 Sales Skills for Customer Service

This course is designed for learners who seek sales-related training as it applies to the role of a customer service agent. Concepts such as up selling and cross selling will be discussed as well as basic sales information such as profits and losses, referrals, finding alternative solutions, and use of resources available to customer service personnel.

Aid Code: 10 - Associate Degree.
Credits: 3

104-134 Principles of Inside Sales

This course will focus on the tools, strategies and techniques of inside sales including: pre-call planning, prospecting and qualifying leads, developing value statements, the role of social media in the sales process and follow up. This course will place special emphasis on the hands on application of a Customer Relationship Management (CRM) system and other technologies.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: (104-100)

104-135 Quality Customer Service

This course addresses sensitivity in communicating with external and internal customers and understanding behavioral styles. Develop verbal and nonverbal communication skills, as well as understanding customer service in a diverse population. Emphasize teamwork, working relationships, and telephone skills.

Aid Code: 10 - Associate Degree.
Credits: 3

104-136 Principles of Outside Sales

This course will focus on the tools, strategies and techniques of outside sales including pre-visit planning, prospecting and qualifying leads, conducting research on competing products and companies, the role of cold call visits in the sales process and follow up. This course will place special emphasis on professional sales presentations, personal brand management, and identifying organizational gatekeepers.

Aid Code: 10 - Associate Degree.
Credits: 1

104-137 Digital Marketing Internship

Marketing students complete an on-the-job training plan based on a three-way agreement between an approved employer/sponsor, the student/intern, and the college. Participation in the internship involves marketing-related or specialist employment based on the student’s marketing career goals. Students are provided with an opportunity to learn operational skills not taught in the classroom.

Aid Code: 10 - Associate Degree.
Credits: 1
Pre-requisites: (104-112) and (104-116) and (104-122)
Co-requisites: (104-123) and (104-129)

104-139 Advanced Professional Selling

This course focuses on a variety of strategies and techniques for professional selling including: sales presentations, exposure to the software that aids sales people, coordination with the firm’s other functional areas, team selling, and negotiation. This course will help relate theory to practice and will include close work with an actual salesperson.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: (104-134) and (104-135) and (104-136)

104-140 e-Commerce Principles

This course provides an overview of electronic commerce. Business models underlying these electronic commerce applications are studied from both an operational strategic perspective. A review is made of WWW technology trends including electronic payment and related issues of authentication, security, privacy, intellectual property rights, and tax implications. The role of marketing personnel in e-Commerce will be explored.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: 103-106

104-141 Sales Team Management

This course will focus on the responsibility and functions of a sales manager including an evaluation of various sales organizational structures, sales forecasting, budgeting, ethics in sales, and an overview of best practices in recruiting, selecting, testing and training salespeople. Special attention will be paid to retaining, compensating, and motivating sales teams.

Aid Code: 10 - Associate Degree.
Credits: 3

104-142 Sales Management Practicum

Students complete an on-the-job training plan based on a three-way agreement between an approved employer/sponsor, the student/intern, and the college. Participation in the internship involves sales-related or specialist employment based on the student’s sales career goals. Students are provided with an opportunity to learn operational skills not taught in the classroom.

Aid Code: 10 - Associate Degree.
Credits: 1
Co-requisites: (104-139) and (104-141)

104-144 Desktop Design

Students will learn how to use computer and multimedia technology to plan, design, and execute marketing related communications activities within the business firm. Students will learn to use Desktop Publishing and Desktop Design hardware and software suitable for both in-house, or electronic pre-press production of catalogs, brochures, flyers, posters, and product information sheets.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: (104-117) and (801-195 or 801-136) and (103-106)

104-146 Marketing Management

This fourth-semester course instructs students in decision making relative to the marketing mix with special emphasis on the development, organization, implementation, and control of the marketing plan. This capstone course will help the learner analyze the available research data and then, when necessary, modify the data on the basis of logic and reason. The course helps the learner make not only informed marketing decisions, but also build rationale to defend it. Case studies and/or simulations used in class are designed to improve business acumen and managerial judgment.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: 104-160

104-154 Supervised Occupational Experience-Marketing

Marketing students complete an on-the-job training plan based on a three-way agreement between an approved employer/sponsor, the student/intern, and the college. Participation in the supervised occupational experience involves marketing-related, mid-management or specialist employment based on the student’s marketing career goals. Students are provided with an opportunity to learn operational skills not taught in the classroom.

Aid Code: 10 - Associate Degree.
Credits: 2
Pre-requisites: (104-104) and (104-190) and (196-135) and (102-156) and (104-109) and (104-144) and (104-160)

104-160 Marketing Research

The emphasis of this course will be on the collection of primary data through marketing research methodologies: observation, focus groups, interviews, and surveys. The course will also introduce students to the various methods of collecting secondary data. Concepts will be reinforced through group projects.

Aid Code: 10 - Associate Degree.
Credits: 3
Pre-requisites: 104-102

104-190 Retail Principles

This course includes a study of considerations and opportunities of selling goods and services to the final consumer. Topics include an overview of the end user, store design, securing and controlling inventory, pricing, promotions, and future trends. An analysis is made of the basic activities of running a retail store.

Aid Code: 10 - Associate Degree.
Credits: 3
Co-requisites: 801-196